Flock is a true neighborhood treasure! If you're in the South End, take a few steps off the beaten path to this beautifully curated lifestyle boutique. Dani and Lisa have an exceptional eye, and this is always my first stop when I'm looking for a special gift for a friend or myself!
November 2022
This store is the best for winter collections. They have a wide range of winter collections all available at a reasonable cost. Must shop.
October 2022
super cute clothing and accessories! friendly staff!
Living for love and beauty in all forms is at the heart of Flock. Founded in 2009 by Dani McDonald and Lisa Kupsc, this Boston-based retailer looks to capture the spirit of the modern bohemian without sacrificing style. The mother-daughter team brings together a mix of refreshing, easy-to-wear clothes with a twist and unique accessories that inspire a free spirited life. Adding a slice of a more laid-back West Coast style to Boston’s South End, Flock quickly became one of the city’s top shopping destinations. In 2013, Flock expanded to the web to reach the many like-minded wanderers and adventurers across the globe that are searching for style with substance. As the saying goes, “Birds of a feather…”
