JCPenney is one of the nation's largest apparel and home furnishing retailers. Since 1902, they have provided customers with unparalleled style, quality, and value. Customers can browse a variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and more, with free shipping and curbside pickup available. The store also features a new beauty concept, JCPenney Beauty, offering skincare, makeup, and beauty deals from big-name brands like Covergirl, e.l.f., and Black-owned brands through Thirteen Lune. While the selection may not be as extensive as it once was, the customer service is praised, with helpful and friendly staff, like Gippy and Belinda, who make the shopping experience much better. Overall, JCPenney remains a reliable department store offering a wide range of national and private brands.