Dillard's at Prien Lake Mall offers a broad selection of merchandise, including clothing, dresses, shoes, and accessories from brands like UGG and Michael Kors. Customers report great, friendly, and knowledgeable customer service, describing the staff as very on point and phenomenal. Many note a good experience with a home feel, where they find beautiful items and receive great opinions. Shoppers appreciate finding perfect items, like a dress marked down significantly, and value the awesome sales. Overall, it is considered the creme de la creme, providing a good experience where people love to shop.