Ruler Foods is a discount grocery store that offers basic grocery items at everyday low prices. The stores feature a high concentration of corporate brand products in a low-cost environment, where customers bag their own groceries and 'rent' shopping carts for 25 cents, which is then returned when the cart is replaced. This helps reduce the number of carts in the parking lot, preventing car damage and saving customers money. While the stores can get crowded and sometimes have only one register open, the staff, like Marla, are helpful and attentive, ensuring customers find everything they need. Ruler Foods carries a wide range of products, including Kroger and Simple Truth (organic) brands, with fresh produce that outlasts Walmart's. The prices are incredibly cheap, making it a popular choice for groceries, including eggs, milk, bread, and even ice cream.