Ruler Foods is a discount grocery store that offers basic grocery items at everyday low prices. Known for its high concentration of corporate brand products, the store encourages customers to bag their own groceries and rent shopping carts for 25 cents, which helps reduce cart clutter in the parking lot. Customers appreciate the good deals on milk, although some have noticed fluctuating prices on other items like eggs. The store is clean and staffed by friendly people, often compared to Kroger. However, some shoppers express frustration with long checkout lines and inconsistent service at registers. Overall, Ruler Foods provides a budget-friendly shopping experience, though savings may vary.