Dillard's at Towne East Square is a large fashion retailer offering a broad selection of clothing, accessories, cosmetics, and home items from national and exclusive brands. The staff receives consistent praise for being really nice, friendly, and helpful, with specific compliments for the service in the cologne and Lancome sections. Customers note the store has beautiful things to browse and often has good deals. However, some merchandise available online is not carried in the store. The overall experience is marked by friendly check-outs and attentive, helpful customer service throughout the departments.