Ulta Beauty is a large retailer offering a wide variety of beauty products, including cosmetics, fragrance, and skincare. They carry popular brands like Tarte, Fenty, and Chanel, as well as exclusive brands like Kylie Cosmetics and Olaplex. Ulta Beauty also prioritizes conscious beauty choices, featuring vegan, clean ingredient, cruelty-free, and sustainable products. In addition to shopping, Ulta Beauty offers salon services such as haircuts, hair coloring, brow waxing, lash extensions, and makeup application. Customers have praised stylists like Dakota and Jasonya for their professionalism, friendliness, and skill in delivering desired results. Clients report leaving the salon feeling satisfied with their new look and knowledgeable about recommended products.