Discerning Eye

Hours:
218 E Washington St, Iowa City IA 52240

Tips

Hours

Monday
Closed
Tuesday
10AM - 6PM
Wednesday
10AM - 6PM
Thursday
10AM - 7PM
Friday
10AM - 6PM
Saturday
10AM - 4PM
Sunday
Closed

About Discerning Eye

Discerning Eye is a unique eyewear retailer known for its curated collection of high-quality eyewear brands that are hard to find elsewhere. The shop boasts a selection that includes eclectic, funky, and artsy frames, appealing to those who seek something different. Customers appreciate the personalized service provided by a professional staff that includes Dr. Dan Wolfe, who is recognized for his expertise in eye health and vision correction. Visitors often mention the welcoming atmosphere, where they never feel rushed, even during busy times. The store organizes frames by designer and has even designated a section for bargain frames in the basement. Discerning Eye also enhances the shopping experience with special events like trunk shows, complete with snacks and beverages. Customers share glowing reviews about their experiences, highlighting the friendly and helpful staff. Many have returned multiple times, even traveling long distances, due to the exceptional service and quality products. The team is dedicated to ensuring that each customer finds the perfect pair of glasses while addressing any vision concerns. Overall, Discerning Eye is praised for its superb service and memorable shopping experience, making it a go-to destination for eyewear needs.

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