The Mill is a popular stop for travelers and locals alike, especially when not needing gas. It offers a wide selection of Iowa Hawkeye and Cyclone merchandise and features a cozy area within the windmill with seasonal stuffed animals and gnomes. The store provides plenty of auto supplies for travelers and keeps its bathrooms very clean. During special events, such as a monthly car show, visitors find it to be a pleasant diversion. Customers appreciate the friendly atmosphere and the variety of items available, making it a convenient place for a quick meal or drink, though service at the gas station can vary. The location is often described as an oasis in the middle of nowhere, perfect for a last stop on long drives. Overall, The Mill is loved for its unique shopping experience, clean facilities, and the convenience it offers for quick stops, snacks, and auto needs.