JCPenney is a well-known retailer that has been serving customers since 1902, offering a variety of apparel and home furnishings. The store in Council Bluffs, IA, is noted for its organized layout and clean atmosphere. Customers appreciate the wide selection of items, including a great range of skorts, shorts, and swim apparel for the summer. The staff is described as very helpful and friendly, often going out of their way to assist those in need, including individuals with disabilities. While most experiences are positive, some customers have faced challenges with pricing, particularly when items do not match the posted prices, which requires some effort to resolve. Nevertheless, many shoppers enjoy the convenience of free shipping and curbside pickup, as well as the new beauty concept featuring popular brands. Overall, JCPenney continues to provide a mix of style, quality, and value, making it a favorite destination for many.