JAX Ames Outdoor Gear is the top outdoor store in Ames, offering a wide selection of fishing, hunting, archery, camping, army surplus, and canoeing equipment. The store is well stocked with everything outdoor enthusiasts need. The friendly and knowledgeable staff provide helpful advice on shoes, gear, and brands, making shopping easy and enjoyable. Prices are decent and often cheaper than big retailers like BassPro, making it a preferred choice for many. Customers appreciate the store’s variety and the helpfulness of the staff, who go above and beyond, even holding tried-on shoes for customers to think about their choices. The store’s size surprises visitors, offering a diverse range of merchandise in a small-town setting. Overall, JAX Ames Outdoor Gear is highly recommended for outdoor gear shopping, with great prices, excellent service, and a welcoming atmosphere. It’s the go-to outdoor store in Ames for outdoor needs.