Was highly annoyed that one of the workers followed me around the store stating the obvious after I informed her I didn’t need help. I usually come here often & didn’t recognize this employee so she must be new.
November 2022
I loveeeee this store, the owner inspired me to go back to school and get my cosmetology license. She’s full of knowledge and can help with all of your beauty needs and it’s the ONLY black owned Beauty Store in town! Absolutely so proud of this woman and now we get to see her business in the mall. How awesome is that?... read full comment
November 2022
Great store and the ladies are so friendly with great customer service. I bought this Angelica wig from them and I got alot of compliments on it last night
We're Essence Of Natural Beauty, and we've been a premier beauty supply store in Ames, IA, since 2019. We're a black-owned, woman-owned beauty product supplier, and we offer wigs, braids, extensions, shampoo, conditioner, hair tools, makeup, beard care products, and much more. We're proud to feature the largest selection of wigs and braids in Ames, and we also offer locally-made products. We're looking forward to partnering with Ames and the rest of Story County consumers to continue to offer a premier beauty supply experience. We'd like to personally invite you to stop by for hair braiding, today!
