Lovely place nice staff, and overall great collection of Purdue merchandise. Will have to try the den pop next time I go!
April 2024
I love coming in here all because of Kelsey. Kelsey is always the biggest help and always has such a great attitude and is so friendly every time I come in!! I also love the den pops, highly recommend this place
October 2023
I was in west Lafayette for work, and decided to pop in to check out this location. I was impressed!Very clean, friendly staff and I love the selection of Purdue gear! Many items to choose from and a great reasonable price! I was able to get myself and my student Purdue gear for a very reasonable price. I'll def be back!
The Den is an iconic landmark within the Purdue University community that has been serving students and Purdue alumni since 1982. Located within easy walking distance from campus, it has something for everyone: university logoed clothing, snacks, soft drinks, cards, novelty gifts, school supplies and more. The most notable item, of course, is the famous “Den Pop” which has become an integral part of the Purdue experience among Boilermakers, both on campus and around the globe.
History, according to us:
Prior to the Den's conception in 1982 nothing all that notable really happened...aside from Purdue's founding in 1869 (ayy) and Neil planting our banner on the Moon (your move IU).