Discount Den is a well-loved and iconic spot within the Purdue University community, serving students, alumni, and visitors since 1982. Conveniently located within walking distance from campus, it offers a wide range of products that appeal to Purdue fans and students alike. The store features university logoed clothing, snacks, soft drinks, cards, novelty gifts, school supplies, and more. Its most famous item is the “Den Pop,” a large, affordable soda that has become a cherished part of the Purdue experience, enjoyed by many on campus and beyond. Customers appreciate the friendly and helpful staff, with many praising the good customer service and positive attitude of employees. The store is known for its clean environment and reasonable prices, making it a great place to find Purdue gear, shirts, sweaters, sunglasses, and snacks. The selection includes authentic retro gear and items suitable for all ages, often at discounts or with special deals like 15% off. Visitors often mention feeling connected to campus while shopping, and some have even held staff meetings in the store. The Den is also popular for its fun soda recipes and unique drinks, making it a fun visit for families and alumni. Overall, Discount Den is recognized as a welcoming, convenient, and affordable store that offers everything needed to show Purdue pride.
Lovely place nice staff, and overall great collection of Purdue merchandise. Will have to try the den pop next time I go!
April 2024
I love coming in here all because of Kelsey. Kelsey is always the biggest help and always has such a great attitude and is so friendly every time I come in!! I also love the den pops, highly recommend this place
October 2023
I was in west Lafayette for work, and decided to pop in to check out this location. I was impressed!Very clean, friendly staff and I love the selection of Purdue gear! Many items to choose from and a great reasonable price! I was able to get myself and my student Purdue gear for a very reasonable price. I'll def be back!
