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December 2023 by Katie
Everything here is adorable. And they allow dogs ?
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July 2023 by Julie Stuckey
Great selection. Delightful staff.
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December 2022 by Lindsay Lee Schmidt
Great selection of local, unique, and well made decorations and gifts!
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November 2022 by Jose Leon
Great boutique store with lots of unique items. Great for Xmas shopping!
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August 2022 by Laura M.
Super cute shop on Mass Ave. They specialize in home decor. If. You want something with a Hoosier vibe this is your place. A variety of candles, pillows, towels, kitchen items and small food items. Definitely worth a visit!
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July 2022 by Katie Orozco
So cute! Will be back for sure
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October 2021 by Braun A.
I love the new store. The Ladies are always so friendly and nice. They always greet you with a warm welcome. They have such a variety of nice and unique things. Great place to purchase a gift for anyone.
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July 2021 by Mark Snyder
My wife can’t get enough of this store!
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December 2020 by Lynn Z.
I'm OBSESSED with this cute little shop on Mass Ave. I've lived downtown for the last 5 years, and am kicking myself for taking so long to visit this place. It truly is a treat to explore this homey little shop. Decorate has tons of cute housewares, candles, decor, jewelry, kitchen accessories, etc. My favorite collection of items Decorate regularly stocks is their Indianapolis neighborhood gifts -pillows, candles, glassware, and more items specific to Indianapolis, and even some specific neighborhoods (ex. Bates-Hendrix, Butler Tarkington, Meridian Kessler, Fountain Square etc.). The neighborhood candles are probably my favorite because they offer a great variety, each neighborhood has their own unique scent, and they make awesome house warming gifts. Even though the actual shop isn't very big, the variety of items is vast, and everything in the shop is carefully selected and laid out. I've always felt that everything I've bought from Decorate is unique and different than anything I've seen in similar shops. They also have the cutest seasonal items, so if you're looking for a gift for a specific holiday or time of year, you'll have plenty to choose from. PRO TIP: they usually have a selection of sale items available in store, so definitely make it a priority to stop in and shop. I promise you won't regret it.
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April 2020 by Jackie Bednarski Votapek
I love this store! It has the best seasonal decor and gifts.
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April 2020 by Pamela Stover
Great products, timely & great quality..
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December 2019 by Ken N.
Whenever I shop in a home decor/gift shop, I try to get a sense of how the owner is hoping to brand their business. I'm looking for that "Why would I come back here?" appeal that makes a business a destination instead of simply going to a big box store to get something. So when I stopped in after seeing a friend's photos of the shop, I first noticed that the staff was personable and inviting. I really like when a place that is offering things for your own home makes you feel welcome in their business. It sets a tone. As I browsed through the different rooms in the shop, each was a little different. There are some standard items like candles, knick knacks, some women's jewelry and accessories, and even a few toys. But what I sensed was there were two themes that seemed most apparent. First, the store is loaded with holiday items. I came here just a few days before Christmas and the place was loaded with unique items that were affordable (though not cheap.) There were ornaments (marked down by 40%), table items, and things you'll just have to come in and check out for yourself. I also noticed a second theme that was promoting downtown Indy. They had pillows with the names of neighborhoods on them. Those would be great as house/apartment warming gifts. Even the candles mentioned earlier had neighborhood names on them, though I am not certain who determined which scent represented them. (Note that all the fragrances were pleasant, not some actual scent you might smell outside!) And the staff were friendly and welcoming. That goes a long way. Although I didn't buy anything on this visit, now that I have been here, I will add it to my shopping list on small business Saturdays as well as when I stop on Mass Ave. Review #3463
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September 2019 by Miki Skoric
Welcoming and very Friendly staff , there are a lot of unique house decorations and more you won’t find anywhere else , we definitely recommend this store for your home needs !
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September 2019 by Michelle Dolon
I love Decorate! They have a great selection of home decor and gift items, and are so nice and helpful. Be sure and check out their candles named for Indy neighborhoods. They smell AMAZING and make such a cool gift.
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August 2019 by Kathleen F.
What a lovely place on Mass Ave! Decorate has always been on my Mass Ave list of places to go, but I'd never made it there until the annual Mass Ave sidewalk sale. Furniture, funny cards, and home goods are plentiful. They also have a nice selection of baby/children's items, which would make great gifts. Their decorative touches were unique, not typically found in Indy. The sales staff was lovely and quite helpful. Gift certificates are available. I'll be back again!