Ulta Beauty offers a vast selection of over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Colourpop. The retailer prioritizes Conscious Beauty, providing options for vegan, clean ingredient, cruelty-free, and sustainably packaged products. The Salon at Ulta Beauty offers a range of services, from hair and skin treatments to makeup applications and ear piercing. The staff is super informative and helpful, with associates like Katelyn and Ryleigh who are kind and patient, go above and beyond in customer service, and show interest in having real conversations. They help with current trends and are highly recommended.