BMW of Peoria offers a premium experience for both new and pre-owned BMW buyers. The dealership is known for its knowledgeable and friendly team, who assist customers throughout the car-buying process, from vehicle selection to securing financing and leases. Many reviews highlight the excellent service provided by the staff, noting their personable approach and ability to make customers feel valued. The service department receives high praise, with customers appreciating the convenience of vehicle pick-up and return, as well as the provision of rental cars during service. Reviewers mention outstanding service staff who ensure a smooth experience. Specific team members, such as Jim Schertz and Cody, are recognized for their professionalism and communication, particularly regarding recalls and updates. Customers have shared their positive experiences in purchasing vehicles, with one reviewer noting how an engaging conversation with Jim led them to buy a BMW X2, despite initially having no intention to purchase. Customer satisfaction is a common theme, with many expressing their love for their new vehicles and the overall enjoyable experience at BMW of Peoria.