JCPenney is a large retail store that offers a wide range of products, including apparel, shoes, jewelry, accessories, and home furnishings. Since its founding in 1902, JCPenney has been known for providing style, quality, and value to customers. The store features various brands such as Adidas, Levi's, Liz Claiborne, and Worthington, along with private labels like St John's Bay and Arizona Jeans. Customers can enjoy amenities like free shipping and curbside pickup, and the store also has a new beauty section called JCPenney Beauty, which offers skincare, makeup, and beauty deals from well-known brands and Black-owned brands through Thirteen Lune. Reviews highlight friendly staff, especially mentioning a helpful associate who provides excellent service. Customers appreciate the affordable prices for haircuts and the quality of service received at the salon. However, some shoppers feel the store could attract more visitors by offering better deals and organizing merchandise more effectively, especially during store renovations. The store's selection of winter jackets is decent, but the juniors section has become less stocked with leggings, and the clearance shelves can be cluttered, making shopping frustrating. Customer service experiences vary, with some staff members showing unwelcoming attitudes, though others, like Marilyn, are praised for their helpfulness. Overall, JCPenney remains a popular shopping destination that benefits from ongoing efforts to improve the shopping experience and customer satisfaction.