Rural King is a beloved store located at 700 Broadway Ave E, Mattoon, known for its outstanding product mix that includes livestock feed, farm equipment, lawn mowers, workwear, and housewares. Customers appreciate the Every Day Low Prices and the knowledgeable, friendly staff. Many reviews highlight the excellent customer service provided by employees like Kendall, Don, and Kathy, who consistently bring smiles and helpfulness to shoppers. The store is seen as a vital part of the community, with some claiming it keeps the city lively. Shoppers enjoy the great selection of products and often find surprises during their visits, making each trip feel like an adventure. Free popcorn adds to the pleasant shopping experience, and customers love the variety of items available, including dog food and treats. Overall, Rural King is a favored destination for many in Mattoon.
