Ruler Foods is a discount grocery store that offers basic grocery items at low prices. The store mainly features store brand products, along with some other brands, making it a good choice for everyday staples. Customers are expected to bag their own groceries and can rent shopping carts for 25 cents, which encourages fewer carts in the parking lot, helping to reduce car damage and save money. The store has a warehouse or Aldi-like feel, with limited choices but great deals on specials, allowing shoppers to stretch their dollars. Many customers appreciate the friendly staff and convenient location, often choosing Ruler Foods over other stores like Aldi for its lower prices and simplicity. Overall, it is a popular place for those looking for affordable, basic groceries in a no-frills environment.