Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands. Customers can find exclusive items like Kylie Cosmetics, Olaplex, and Ulta Beauty Collection, as well as a wide range of conscious beauty choices. The Salon at Ulta Beauty provides a variety of services, including haircuts, color, brow waxing, lash extensions, and makeup application. The knowledgeable and friendly staff provide top-notch customer service, assisting customers in finding items efficiently and making the shopping experience much smoother. Reviewers frequently highlight the outstanding service, with special praise for stylists like Lacora, who go above and beyond to ensure customer satisfaction. The store is known for its welcoming atmosphere, though some feel the seating for services could be more comfortable. Overall, Ulta Beauty is renowned for its positive shopping experiences and dedicated team.