UScellular connects millions with its award-winning network and communication services. The East Peoria store offers the latest smartphone devices and accessories, along with special offers like gift cards. Customers report exceptional service from real humans, describing staff as professional, great, and awesome. Employees are noted for providing timely help with upgrades, fixing problems, and setting up new phones, with some mentioning waived activation fees. Multiple reviews highlight this as the best customer service out of all carriers, with treatment so impressive it retains customers.