Broulim's is a well-established grocery store chain that has been serving communities since 1922, with 11 locations across Idaho and Western Wyoming. Known for its friendly and helpful staff, the store emphasizes high-quality customer service, making shopping a pleasant experience. Customers appreciate the good selection of grocery staples, fresh produce, meats, deli foods, and baked goods, which cater to various needs. The store offers a mix of everyday items and exclusive products, providing good value for shoppers. While some find the prices comparable to other stores like Smith's, others note that certain items can be more expensive, with sales often offering better deals. Many customers enjoy the neighborhood atmosphere and have formed lasting connections with staff. Overall, Broulim's is recognized for its clean, friendly environment, quality products, and dedicated team, making it a trusted choice for grocery shopping in the region.