JCPenney is one of the nation's largest apparel and home furnishing retailers, providing customers with unparalleled style, quality, and value since 1902. The store offers a wide variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and a new beauty concept, JCPenney Beauty, featuring skincare, makeup, and beauty deals from big-name brands like Covergirl, e.l.f., and Black-owned brands through Thirteen Lune. Customers can find a range of national brands such as Adidas and Levi's, as well as private brands like Liz Claiborne, Worthington, St John's Bay, Arizona Jeans, Okie Dokie, and more. The store is known for its great customer service, friendly staff, and excellent shopping experience, with customers often finding good deals and early Black Friday specials. While one customer had an odd experience with a sales person, the overall feedback is positive, with customers praising the store's affordable prices, nice clothing, and helpful employees.