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August 2023 by Adam Marr
Really nice, little shop in Paia.Their in-house shirt/hoodie brand has some great designs. We bought five or six shirts here and love them all.
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January 2023 by Kevin B.
In Paia you have plenty of shops to choose from, most of which sell similar items. Simmer Hawaii is yet another surf focused apparel store. What sets them apart is their service. They actually care about their customers, offer solid return / warranty policies on the clothing and shoes and just make shopping there a pleasure.
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December 2022 by ivy kmv
Wonderful store with great quality clothes and the nicest young woman helping us!
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August 2022 by Ellen Rubin
Really great stuff in here. Found a beautiful sweatshirt and my new favorite summer gauzy pants. The woman who helped me was super nice and friendly. Will definitely be back next time I’m in Maui. Mahalo!
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August 2022 by Dana Sullivan
Probably my favorite store on Maui! They have the most unique and cutest clothes!
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May 2022 by Nicole P
Fantastic selection. Customer service absolutely superb. I found my dream hoodie at this location and they didn’t have the size I needed. They offered to ship it back to the mainland for me but then one of the employees went to the post office and got it for me so I could have it on the plane ride home. The perfect hoodie is a rare find but this one met all of the marks. Located in a quaint, laid back town. 10/10 would recommend.
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February 2022 by S. Rene' P.
Super expensive. $119.00 for a sweatshirt is nuts. Majority of their clothes and items were pricey.
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March 2021 by Steve MacDonnell
BEST SHOP ON THE ISLAND! Simmer has a killer selection of locally sourced clothes and high-end name brands. The staff was insanely helpful and we walked out with a few awesome items we weren't necessarily planning on buying but they were too good to pass up.To top it all off - I left my sunglasses after trying on shirts and once we realized where I left them, the shop was closed for the weekend and we were leaving that day. Luckily, the owner was super helpful and shipped them back to me in California FOR FREE!Can't recommend this place enough!
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February 2021 by Steven M.
BEST SHOP ON THE ISLAND! Simmer has a killer selection of locally sourced clothes and high-end name brands. The staff was insanely helpful and we walked out with a few awesome items we weren't necessarily planning on buying but they were too good to pass up. To top it all off - I left my sunglasses after trying on shirts and once we realized where I left them, the shop was closed for the weekend. Luckily, the owner was super helpful and shipped them back to me in California. Can't recommend this place enough!
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February 2021 by Justine K.
Stopped by this afternoon while cruising around downtown Paia and instantly feel in love this with store. Most of the clothing and jewelry is a little on the pricey side but the quality is amazing, totally worth it in my opinion. The beautiful girl behind the counter was so sweet and helpful, overall loved my shopping experience and would totally recommend. Love shopping local, especially in a store that has been around in Paia for so long! Mahalo for a great experience :)
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January 2020 by Billy Blues Gianukakis
Such an awesome store! Great staff. See you guys soon!
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November 2019 by Per Flensborg
Fantastic own brand and Paia Paia Clothing Co. and really goood taste and service
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October 2019 by Arya A.
Wow y'all, racism is alive and well. This establishment won't give you the time of day if you're not white. My family and I stopped by Paia on our way back to the Fairmont, which was the biggest mistake we could make. The owner welcomed every other family but ours, didn't answer any of our questions, and followed us around the store to watch us. Don't give your money to these bigots!
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July 2019 by Georgie H.
Paia has some really cute shops and boutiques, and Simmer is one of the long standing ones that used to be a board/equipment rental shop. Now it's an expensive beachwear boutique catering to tourists, with lots of selection: swimsuits, dresses, shorts and tops, yoga pants, hats, shoes and bags, men's and kid stuff too. Pick up some Maui souvenirs and stickers. Nice atmosphere and air conditioned. The staff are friendly and helpful. Be sure to check the sale rack for some bargains.
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October 2018 by Karen V.
The best boutique in all of Maui. Come here for your Hawaii wardrobe. The clothes translate to any part of the world. Unique, creative and thoughtful pieces that you will not find anywhere else. This boutique supports local artists so find a pierce of Hawaii to take back with you and remember your trip with fond Aloha.