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April 2024 by Michael S
If you're looking for a $45 T-shirt branded with the company's name, this is your place. They do have a sale rack that I saw, but everything else seemed pricey to me. No way that these were "outlet prices" as another reviewer posted. That said, it's certainly a nice-looking store inside and the sales staff were friendly.
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October 2023 by Gregory Duncan
Made in China ?
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August 2023 by Madeline Brannon
My new favorite store! The clothes are so cute and fashionable. Great summer clothes and very fitting for the island weather. I really wish there were more stores on the mainland because I love it so much. I found a shirt I liked and had to get it in every color. The staff are so nice too!
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January 2023 by Stephanie Steelman
Unique stuff. I splurged and got a dakine backpack and luggage. My husband really liked the brand of board shorts they carry.
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October 2022 by Rosemary Degano
Still not open it’s after 11:30 am sign on door says 10:00am just saw employees go in with all lights turned off. Watched multiple people come and try to go in. Losing business
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June 2022 by Matthew Klassen
Love this place! Always friendly and helpful staff and great quality stuff. Have to be a bit lucky to find your size, though.
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April 2021 by Kristen Silva
Helpful staff are here. Good selection and there is always a sale going on.
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November 2020 by Samantha Taylor
If you weight less than 110 pounds and have a pre pubescent boy's body Honulua Surf Co. may have a women's suit in the store for you but if you wear a size 4 like me and are seeking a cute one piece swim suit this store has nothing cute for you. They have NO decent selection of one piece suits at all so don't even bother looking. In the entire store there was one cute one piece and it was a size one. I assume all the other sizes in the one cute one pice they carry were snapped right up. They have an entire wall of bikinis and eight ugly and unflattering one piece suits. Not everyone wants a skimpy bikini and women wear sizes other than ome and zero. This store should consider this when buying inventory.
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November 2020 by Brice Bryant
Excellent location! The staff here is very helpful and friendly. This location has "Outlet" prices. I highly recommend this location because of the great selection and quality of service. Jim is the manager here. He was extremely nice and very helpful to us.
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October 2020 by Jordan B.
Let me give a few stars to the location in Lahaina because of their hospitality we checked out the Kihei location. The manager, I think, is Jim...not James. He is so friendly and helped me plunder his store at least 3 times. They had a good selection of men's and a huge swimsuit sale rack of 50% off!!! Its tucked into a plaza by Maui Tacos. I really like the aloha spirit they demonstrated to an indecisive tourist every time I popped in.
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March 2020 by K C A
A gem of a store in Kihei
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November 2019 by Jan Rudolph
Unfortunately, I bought some Reef flip flops from this store. A couple weeks after wearing them there was an odor in my condo that I couldn't identify the source of, until I did. It was my Reef flips flops. They are essentially a bacteria sponge. I have tried several methods to get rid of the odor, but to no avail. Less than a month after my purchase I found my receipt and finally called the store to see if I could get my forty dollars back. Paulette told me they couldn't refund me because they have no control over the product they sell. So, skip this store unless you are desperate. I can't stand being conned out of my money. Now I will try to contact Reef.
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July 2019 by Karin Alfonso
Very helpful friendly and decent discounts! I always get my clothes here when we visit.
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July 2019 by Robert Parks
This is also an outlet store. Good deals to be found!
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June 2019 by Veronica S.
Just wanted to walk in and look around but ended up spending more than an hour in their trying on all their cute bathing suits and clothing! Lol Their customer service was absolutely amazing! Erica helped us out with sizes, getting fitting rooms ready for us, and answering any questions we might have. She truly made our shopping experience wonderful! Plus there was a sale in the store, so that made it better as well. The store is super clean and loved the music they were playing. Definitely going back when we revisit Maui!!
