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October 2023 by Brian P.
Visited the store in Ka Makana Alii in search of body boarding fins and was greeted by Rhinehart almost immediately. He explained the range of products they had on display and was very knowledgeable on the design, materials, and performance feedback of each brand.Being older and unfamiliar with trending surf gear development, I had a lot of questions which he patiently answered. He explained available options while I tried (and retried) each fin to ensure a comfortable , no-blister fit.In the end I found the right pair for me at a competitive price.An overall pleasant shopping experience thanks to Rhinehart who represents HIC with great service and Aloha!
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September 2023 by Shantell C.
One of a few small "surf shops" in the Ka Makana Ali`i shopping centers. Located near Macy's and easy to find. This location sells clothing for men, women and keiki as well as a large selection of footwear, a hand full of coolers, skateboards and roller skates. Definitely would NOT recommend this company as they clearly have a military discount of 10% and yet nothing no discount for the actual residents or the Hawaiian Islands this company is named after.
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September 2023 by Jarod H.
Five stars. Highly recommended.A new HIC popped up in the Ka Makana Alii Shopping Center. Always a great place for surf wear and boards. Very clean inside and new. Staff is friendly and awesome! If you visit here, come by and visit this HIC. You won't regret it.
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January 2023 by Anna J.
Love supporting local shops! While HIC has great deals, this shop seems smaller compared to the other locations I've visited. We were greeted as we walked in. We were doing our last minute shopping for souvenirs to bring back to the Mainland. I appreciated the cleanliness and organized folded tees on the display tables which makes it so much easier to go through. They carry men's & women's apparel. Staff was very friendly. They carry other brands but I specifically come here for the HIC designs.
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September 2022 by Kel K.
Staff was very welcoming the minute each person walked in the door. They were quick with their service and I was able to get everything I looking for in a timely fashion.
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May 2022 by Edward C.
Watch the guy literally lock up 1 hour early. I'm a visitor from mainland and a fan of local surf shops like HIC and T&C. It my last day here on the island and wanted to get my last min buys in. Unfortunately arriving 1 hour before close isn't enough for this location.