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October 2023 by Scilla M.
Nicely priced, good quality products from swimsuits, t-shirts, hoodies, tank top, footwear,etc. This is where we shop for our teenaged grandkids. There are a number of locations, some better stocked than others. Ended up giving 4 stars because we found things we really liked, just not in the sizes we wanted. Employees are helpful & upbeat. They also need to do a better job showing all their stock as there are a lot of great things for women/gurls in the stores that are not on their website.
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October 2023 by Dustin Hoyt
Phenomenal customer service from honey girl/web store. I live on the mainland and have supported these guys for years. I always visit when on vacation. Looking forward to shopping the Maui Mall location in November/December ??
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June 2023 by Sima F.
Do they purposely hire rude employees? First off, nobody welcomes you when you come in, and they don't ask if you need help finding anything while you're shopping. I was Standing at the checkout & there's 4 employees behind the desk. 1 girl sitting on the floor unpacking, another girl standing next to her reading instagram DMs saying "what should I respond to that?", (Like, are you fckn serious?? You're doing that at work, at the front counter?) a girl at the register, and a guy next to her. The girl at the register didn't even look up or say anything, she just scooted to the side so the guy could ring me up. He didn't say anything either. I asked for a gift receipt, "yup". Then he hands me the bag and I say thank you first and he says thanks. That was the entire interaction. I haven't been here in years and now I remember why. If this wasn't a last minute birthday gift, I would return it. I will never shop here again.
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May 2023 by thinkcpr t.
The staff in charge of the surfboards are super helpful and knowledgeable! We purchased two boards from HIC and love them, all thanks to the staff helping us make our decisions and answering all of our questions! Highly recommend
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May 2023 by Lilia T.
Your employee Keala always has an attitude. She so does not represent your store for the good. She needs to attend a "customer training." course but I'm not to sure that will even help.
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February 2023 by Jesse Ames
Great place. Big selection of each main surfing brand.
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December 2022 by Lindsay S.
I purchased a Billabong wetsuit for my daughter. I had called ahead to make sure that they carried her size. The sales rep that answered the phone was very sweet and accommodating. She offered to put the item on hold until I was able to come into the store. Then the staff inside the store were equally attentive. They even asked if I was a first responder and I received 10% off. My daughter has already worn the wetsuit several times. It's perfect!
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November 2022 by S Sonja E.
These guys are awesome and have been here 50 years helping us with all our ocean needs. They have great products and helpful staff. Definitely worth a visit
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September 2022 by Paka L.
This store makes me never wanna buy anything HIC again lol. The workers are so rude it makes this brand look like a clown brand. It's not once in a while, it's everytime I've been to this store over the years the girls working here are so rude. Same faces over the years, still rude af. Like it's actually almost comical, how they scoff and roll their eyes at customers and growl when you ask them to get a bikini down or open a case lol. Like so high maka makas in here and I don't get why. But they always suck, always. so I guess I'm gonna go T&C or literally anywhere else. I just wish a better business could take this spot not the girls working here , they obviously hate working here and hate anyone that comes into shop.
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August 2022 by Brian Walley
Came back in after grabbing some paddles and paddling gear for our kids HS season and tried to grab some new gear for the upcoming distance season for myself. All their paddle bags and accessories were marked up crazy amounts from the regular retail prices (example Kialoa seat covers, paddle covers and viper bags and covers.) This is NOT a paddle shop. This is NOT a supporter of paddling anymore. The old crew that ran the paddles is gone and they have new kids working there that do not know what they are talking about or selling.
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August 2022 by Sophia McC
Kailua’s most popular community surf shop. Always super helpful and knowledgable about new boards in the store… paddles, fins, everything. Patient workers on the surf side of the store.
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July 2022 by Larry Schultz
They greeted me with Aloha as soon as I entered. Then provided GREAT customer service by helping me find exactly what I was looking for. ??????
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July 2022 by Lad Man
Great surf shop they have just about every brand of surf gear.
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May 2022 by ChristieJean Siga
We always appreciate the staff there. The 2 young men in particular on our last visit were really cool and had a great conversation w my son about body boarding!!
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April 2022 by M K
I have a sports team who I have buy the higher end items from the HIC Kailua location. I have also spent in the THOUSANDS of dollars at this store since before Christmas, and regularly buy most Christmas, birthday gifts, and other items from this store. The salesguy at the end of the shop by the boards and paddles has amazing customer service skills, one reason I have been a loyal customer.Today, as I had found an ~$400 item I was about to walk up to purchase, some (manager?) guy shouts across the store at me from his office to handle the merchandise better, then slammed his door. Nothing like an employee being unnecessarily rude to a paying regular customer to get you to put that item back and decide to never shop there again. Me and my team will make the drive to town to patron a really nice small business on Kapahulu Avenue for all our sporting goods needs and related items from here forward.
