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August 2023 by Chris W
HIC is kind of a hidden gem. Located close to the airport and stocked with hats, swimwear, sandals and more (Brands like Hurley, HIC, Dakine, Reef, Roxy, RVCA etc). Not to mention the staff is excellent! I was traveling and I stopped by to pick up a hat, unfortunately it was after closing. I reached out to Judy (Manager) and let her know my situation and the hat I was looking for and she was quick to help me out. This has been a great experience. I will be visiting HIC again. Thank you Judy
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August 2022 by Jesse Taboada
Top Drawer services and great thing to wear and buy for loved ones ❤
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July 2022 by Carol V.
Great location and we loved all the items. T Shirts, hats, slippers, bathing suits and much more. We loved the clearance sale rack. So many great deals. My husband got several shirts to add to his collection.
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November 2021 by Marcos Garcia
Great shop. Picked up a great pair of flip flops while on my trip.
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November 2020 by Marshall G.
We came in for walking shorts for me. They have a 30 pct sale going on and an extra ten if you are in health care and have proof. The changing rooms are closed. I found some Volcom that I liked. I like back pockets I can close by zipper or button. And a nice fit and a front zipper that doesn't bunch and flare. The billabongs did. So no sale there . So two volcom s and I found a pair of all red - quicksilver board shorts that I surely don't need. But I like Red. Put 'em in da pile. The two young ladies helped direct us but Didn't put any pressure on us. Very pleasant space to shop. I would return. Actually a small store by area, but a lot of inventory.
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November 2020 by Jason Park
Awesome shop with great selection, good prices and friendly staff. Many HIC stuff that you can't find on mainland. Definition worth visiting.
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November 2020 by Justin
Lots of good stuff.
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June 2020 by Centurion Travel
These guys are awesome. Super friendly prices are good. Pretty much my favorite place to buy everyday t-shirts and shorts. They always have some sort of sale as well which is even better. They are local, dont get the confused with billabong etc. HIC is a local surf company and we gotta support these guys. Plus every single girl that works there is super hot! Mahalo Nui HIC
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October 2019 by Chief K.
Walking in the store, you would think that nobody was working. Sunday early afternoon, two females behind the counter, on their phones, chatting with each other. I stood at the counter, looking at shirts, obviously looking for something specific. You would think a simple, "Hi, can I help you?" NOPE. I think the products are awesome. Customer service was terrible. If I was the manager or owner, I would want somebody to let me know if my employees lacked. I'm fairly certain there is a lot of shoplifting that occurs here too, since the employees didn't even pay attention to the people in the store. I'm surprised I didn't just walk out and buy online. Lack of customer service is what makes people no longer shop local.
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September 2019 by Shauna C.
Great product and incredible customer service. We were greeted as soon as we walked in the door and was given some time to browse around before being asked if we needed help. When we did ask for help they were full of nothing but smiles! Fantastic customer service is what will always bring us back! They have everything from t-shirts, to hoodies, to hats, to backpacks and even the friendliest little shop dog! Definitely check out their sales tables! Those prices can't be beat!
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July 2019 by Adam Wilson
Please bring back the old chairs. Those new chairs are very uncomfortable where the change falls out of my pocket. Whoever designed those chairs did not know what they were doing.
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July 2019 by Charles J.
This is a very nice store with good service by the team. My problem is with the quality of the shirts. I bought two t-shirts as souvenirs and was pretty excited by the designs. After getting them home and washing them I WS disappointed that the bottom of both shirts stretched out and look like maternity shirts. The collars on both shirts curl up almost right away. These are unwearable. So disappointed.
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June 2019 by Marisela Moncada Wong
Delicioso, fast, kindly love this place lot options
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June 2019 by Ronald Ferreira
the best thing about the maui mal is the food and guriguri
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November 2018 by Jae Wright
I love this surf company . HIC HAS BEEN MY PLACE FOR WAX CLOTHEES EVERTHING AND THE GIRLS ARE AMAZING NOT TO SPEAK OF THE OWNER AND MANAGER STOKED TO OF BEEN PART OF EVERTHING THEY REPRESENT IN A SURF COMPANY