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January 2024 by Kehau S.
I haven't been to this store in about 30 years. I stopped by as I needed a sturdy backpack. The sales clerk allowed me to choose one and walk behind the counter, something not many stores allow. The sales associate was sweet and friendly. The cashier was very nice and helpful. I'm sorry for not visiting sooner. I LOVE my new beach backpack! Mahalo for the exemplary customer service!!
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February 2022 by Photos By Bill Hale
My fave tee shirt shop on this side of da Island :)
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August 2021 by Rachelle Castillo
Merchandise and the employees we very helpful and kind
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February 2021 by Lori-Anne Fay
Nice people work there, good inventory and customer support.
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August 2020 by J Dh
Been coming here since I was 6 a true localist surf and mainly apparel shop it's the only store I frequent or actual enter at ala moana definitely worth bringing some cash to get fitted and have you looking on point for an evening out or jus back to school shopping. Love this store a lot of rare mainland brands you dont seem to see at the other stores and great selection of sunglasses. A must stop.
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June 2020 by Darlene kelii
The best got my 1st rashguard today.
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January 2020 by January Serda
Great shirts!
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July 2019 by DAVID HO
SOMETIMES I CAN FIND WHAT I WANT!!😳
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March 2019 by Chey M.
I never really shop at this store for clothes and such. I brought 2 stickers from here once but other then that, they are out of my price range. I'm sending some items from Hawaii to Texas so this is one of the places I checked for "HI inspired shirts". I found 1 shirt and even if it was out of my "price range", I decided to buy it anyway, keeping my reciept close. Then I venture to In4mation, HIC, T&C & Local Motion. They have shirts I like much more, a sale for BOGO 50% & shirts are individually priced well. So I brought 2 shirts & a lanyard from T&C & some sticker decals from Local Motion. I make the decision to return the first shirt I brought because I got 2 shirts from T&C for the price of one from Sera. After looking over the reciept, it says "exchanges/store credit only". I purchased a FULL priced item literally an hour prior and I'm unable to get the tender that I paid with? I need to get store credit which would do me ZERO good because I dont frequent this store at all. Safe to say? I wont be shopping here again due to the unsatisfying "return" policy.
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March 2019 by Cheyy M.
I never really shop at this store for clothes and such. I brought 2 stickers from here once but other then that, they are out of my price range. I'm sending some items from Hawaii to Texas so this is one of the places I checked for "HI inspired shirts". I found 1 shirt and even if it was out of my "price range", I decided to buy it anyway, keeping my reciept close. Then I venture to In4mation, HIC, T&C & Local Motion. They have shirts I like much more, a sale for BOGO 50% & shirts are individually priced well. So I brought 2 shirts & a lanyard from T&C & some sticker decals from Local Motion. I make the decision to return the first shirt I brought because I got 2 shirts from T&C for the price of one from Sera. After looking over the reciept, it says "exchanges/store credit only". I purchased a FULL priced item literally an hour prior and I'm unable to get the tender that I paid with? I need to get store credit which would do me ZERO good because I dont frequent this store at all. Safe to say? I wont be shopping here again due to the unsatisfying "return" policy.
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January 2019 by Kahikina Logan
Best place to get #SheGo clothing.
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January 2019 by Kenzie Paull
The employees were super nice and friendly :)
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November 2018 by Steve Holmes
Great food
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October 2018 by Vince N.
I've passed by Sera's numerous times but never stopped in as I was a hardcore HIC (Hawaiian Island Creations) fan back in the day. Nowadays they're a store I pass by on my way to other stores in the area. But, an advertisement they had on an empty kiosk caught my eye. The sign stated that they sold the Hi-Life brand of logo wear, a clothing line normally found exclusively at the Butigroove store which is near to Ala Moana Center. Ecstatic, I headed in as I've been wanting another shirt of theirs but didn't want to make a special trip to their store. THE STORE: Sera's has been in their street level location ever since I can remember, and it doesn't look like they've ever renovated the inside. It's a small shop that's filled to the brim with clothing and other surfing-related accessories. As for the Hi Life collection, it was small but I ended up finding a cool-looking dark blue t-shirt with their infamous logo of the Hawaiian Islands branching out like a tree from their name filled-in with hot, molten lava. The bold colors of the red-orange print and dark color of the shirt is very striking. Pricing was similar to the last time I picked up at the actual store, around $25.00. SERVICE: Staff were friendly and helpful. No less than two associates asked if I needed help while I was browsing. Can't get that kind of common courtesy on my home island of Maui!? OVERALL: Don't judge a store by its storefront! They've got a small but nice collection inside.
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September 2018 by ***
A lot of great products, friendly helpful staff
