Ulta Beauty is a popular beauty retailer offering a wide range of products from various brands. The store provides a helpful and friendly shopping experience, as noted by a customer who received assistance from Amanda and Maribella in selecting self-care items for their wife. The store also offers salon services, where customers can receive hair, skin, and makeup treatments. One such customer, Lori Morrow, had a positive experience with Coco, who handled both hair and makeup for Lori's daughter's first prom. Lori appreciated Coco's ability to make her daughter feel comfortable and special, even in her absence. Another customer, referred to as "many others", had a great interaction with Griffin, who provided kind and patient service while recommending products. Overall, Ulta Beauty offers a variety of beauty products and services, and the staff is known for their helpfulness and friendliness.