Heritage Cadillac is recognized as the best Cadillac dealership in the metro Atlanta area, operating under core principles of customer service, quality vehicles, honesty & integrity, and community service. Reviews consistently highlight excellent and amazing customer service, with a salesperson noted for being down to earth, nice, patient, kind, accommodating, and supportive. The experience is described as positive, comfortable, professional, and simply wonderful, with staff ensuring customers do not feel rushed. The process is noted for being easy and smooth, with great sales service where employees take time to explain vehicle operations and ensure a smooth transition to new technology. Customers report getting exactly what they wanted. The welcoming atmosphere is enhanced by a warm and welcoming front desk. The goal of keeping customers for life is evident, with clients stating they will follow the salesperson to any dealership and will definitely refer others, confirming that the best form of advertising is repeat customers and referrals.