-
November 2025 by Matthew Guy
We had a great experience purchasing our new BMW from Athens BMW. Our salesperson Barry Jones was great. There was no pressure and he worked very closely with us to select the model and options that best met our needs. And I feel like our purchase price was fair and appreciated that there were no gimmicks or endless back and forth. The facility was clean and well-stocked with snacks, which helped since we had our kids with us at closing. And finally, closing and financing was a breeze and I wasn’t pressured to buy a bunch of add-ons - it was the most efficient and quick process I’ve encountered after nearly 30 years of purchasing cars. (I did most of the paperwork online in advance which probably contributed to such a great experience.) If you’re in the Athens area, save yourself a trip to Atlanta and visit Athens BMW if you’re in the market for a new BMW. And ask for Barry.
Update -- I purchased a second car from Barry and had another great experience.
-
November 2025 by Denah Yisrael
The sales rep that we worked with at Athens BMW was Jarrett. Extremely well mannered, patient and went above and beyond to accommodate us and made the purchase of a new BMW AWESOME! This was one of the best vehicle purchase’s and experience that my husband and I have had!
-
November 2025 by Amanda Hirak
This is the second BMW my husband and I have bought from Joe in 3 years. The best salesman I’ve ever dealt with. He always goes out of his way to make sure the entire experience is pleasant. One of the last honest car salesman left in the industry. He is true to his word and as honest as they come. One of the nicest guys I’ve ever met in the industry and always a pleasure to talk with.
-
November 2025 by Karen Wiley
Jarrett was very nice, friendly and knowledgeable. This is my 3rd BMW but my first purchase at a BMW dealership.
-
November 2025 by Sheila Graham
I recently purchased a 2026 BMW X2 from Athens BMW. My buying experience was such a positive experience. Both Jarrett and Barry were so welcoming and accommodating with my needs, and even allowed me to change my mind several times, lol! I could not be happier with the sales, service, and finance departments!
-
November 2025 by Jane Linder
We love Athens BMW! Jarrett met us with a smile, helped us determine exactly what we wanted and found it for us. He was very kind and knowledgeable. I highly recommend!
-
November 2025 by Sonia Myers
Terrific experience!!! I asked to communicate via email and not calls due ro my job. They didn't disappoint. I didn't receive any unwanted calls. All communication was easy and they were fair and kind. A pleasure to do business with!
-
November 2025 by Bill Carapezzi
Terry did a great job. Very knowledgeable and a pleasure to deal with.
-
November 2025 by Lee House
Great team at Athens BMW. Jarrett was great at advising on vehicles. Great place that we’d recommend.
-
October 2025 by Henry McIntosh
2nd car from this dealership. Salesman Joe Coleman is outstanding. I live in Atlanta and they will pick up car for service, leaving a loaner. I believe that they will beat prices from Atlanta BMW dealers.
-
October 2025 by jennifer joseph
Jarrett at BMW in Athens GA was great . He was so kind, patient, knowledgeable. Everyone at the dealership treated my husband and I so good . I would definitely recommend going to them to buy a vehicle. I will be going back for sure .
-
October 2025 by carynne king
I have bought MANY cars, including other BMWs..this was by far the BEST experience ever! David, Tolli, and Steve were a great team to help find the car I wanted, get me a great deal, and have everything ready when I came into town to pick it up so I didn’t have to spend hours at the dealership! On top of that, I love my car!!
-
October 2025 by jorge vega
Best bmw dealer in ga by farr. Ask for dakota, the coolest and most knowledgeable salesman not just at this dealer but in all of georgia. He goes above and beyond for every customer and can actually tell you what you need to know without having to look at his computer. Made me and my dad’s experience an absolute breeze and even delivered my dads car at 10:30pm at night himself. We walked out with a brand new 2026 m5 for myself and a brand new 2026 m3 for my dad in one of the quickest and definitely nicest dealer experiences me and my dad have both had in the last 6-7 years between 10 or more cars. We wont be buying cars anywhere else. Everyone here is absolutely fantastic andy at finance will always take care of you and nick in service is your man. Every visit here is a good experience
-
October 2025 by Ein Bryant
⭐️⭐️⭐️⭐️⭐️ Athens BMW
I’ve purchased over 50 vehicles nationwide — Rolls Royces, Ferraris and even Kias— and I can honestly say my experience with Athens BMW has been one of the best, if not the best, I’ve ever had.
During my search, I worked with four BMW dealers across two states. Every one of them offered between 4 % and 10 % off MSRP, and even BMW’s national promo only reflects an 8 % discount — on a lower-spec i5 at that.
Athens BMW stepped up with a 17 % discount on a fully loaded 2025 i5 M60, a car that stickers $12,000 higher than the national promo, and still gave me $2,000 more for my trade than anyone else. That level of transparency, pricing, and execution is almost impossible to find.
I’m not a tire-kicker, but I’m not easy either. I had very specific must-haves: the deal had to be structured as a business lease under my LLC, with me only as the personal guarantor and no personal credit reporting.
Steve in Finance made it happen — and even verified it directly with BMW Financial Services corporate.
So, if you’re like me — a business owner who wants to lease through your company, keep your personal DTI low, and avoid adding new auto tradelines — Athens BMW and BMW Financial Services are the team to see.
I’m not local to Athens; about 75 % of this deal was handled by text and email, and it was completely seamless. These guys can easily work with anyone nationwide — but if you’re within driving distance, do yourself a favor and visit the store.
Dakota handled everything professionally from start to finish, Steve made the process smooth and transparent, Daryl (GSM) structured a deal no one else could touch, and Mr. Whitlow (GM) clearly runs the dealership with integrity and precision.
I’ve bought BMWs from multiple dealers around the country, and Athens BMW is now my #1 choice for professionalism, pricing, and customer care. If you’re shopping anywhere in the Southeast, make the drive — this team is the real deal. 👏
-
October 2025 by Ogan Simmonds
Great staff.
