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January 2024 by Ari Sun
The best around! Beautiful, healthy and well priced selection. The store is always well stocked and pristine. This is the only place I trust, and the fact that all they specialize in is saltwater is a huge plus. The staff is very friendly and knowledgeable, especially Matt. Thank you!
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December 2023 by Perry Thompson
I have been going to this store for 10+ years. I got out of the saltwater aquarium hobby for a while but would always stop in to talk with the staff and see what's new. Now that I'm back in the hobby and visiting aquarium stores in the metro area it is clear PURE REEF is the cleanest stocked store available.
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September 2023 by Malaki Lewis
Always a pleasant experience. Very knowledgeable staff, clean and organized showroom.
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September 2023 by Madeline D.
Beautiful salt water reefs and fish. Staff is knowledgeable as well as helpful. My only regret is that they don't deal at all with fresh water aquariums.
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August 2023 by Hakan Akel
Love! Love! This place! It is a reefers dream! The corals are healthy, beautiful, amazing! Large selection. The marine fish are stunning. I've never been inside a store like this. It's a different league, entirely. It's worth making a trip to Alpharetta! In my local area there isn't much to choose from. All fish appear healthy. You don't see dead fish floating around/or, fish coated in ich, over crowded tanks. This place has premium grade coral/fish. Their workers are knowledgeable! They know coral care: softies, lps, sps..., placement, light requirements, flow, compatibility, water parameters... They can help with aquascaping ideas, color patterns, designs for reef tank, etc. It's just... unbelievable! I'm thrilled I found this place!
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June 2023 by Daryl H.
This is a great mix of a family business, enthusiastic hobbyist, and a very well run operation. This combination is very rare in our hobby. All my fish (12) have been healthy with no decease. They are also diverse in their employee knowledge yet in-sink on the core approach to reefing. Give them a shot.
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June 2023 by Thomas Geckler
I have known George and Angela and many of the staff for thirty years, back when they were in Jonesboro, even before Buckhead. NO ONE knows more about reefs than these folks. Their "alive" guarantee is good, and you can return pieces that do not find a place (you can always get a bigger tank). When I do it will be here.
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June 2023 by Garrett Atz
These guys are amazing, they know their stuff they are friendly and listen to your needs for this hobby. This isn't a place you go to looking for a deal you go for top of line items and knowledge. They have been a great help over the past year and its out of the way for me but its worth the trip. I wouldn't go elsewhere in the greater Atlanta area!
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May 2023 by Enzo Christine Fabbro
Amazing knowledgeable staff, great live stock selection. Also amazing selection of products that most aquarists can only find online. Their prices are amazingly similar to online prices!
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May 2023 by Kurt Knapp
Been going to Pure Reed for years. Always helpful, clean, and great to see all of their aquatic life. Also, beautiful store.
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April 2023 by John Michael Suttles
Very helpful friendly and clean I bought 3 corals while I was there on a trip they kept them for 2 days till I was ready to travel home corals survived 7 hours in car and are happy and healthy in the tank thanks guys I’ll def be back
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March 2023 by Andrew G.
Great store- Specializing in saltwater. Incredible, healthy livestock in very well kept tanks. Very knowledgable and helpful staff. Coral selection is good, with some items you don't see every day. Prices are on the high side, but you get what you pay for.
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February 2023 by Emmie Smith
My boyfriend and I love this place. Gene was great and helped us pick out a cleaner shrimp and a crab for our aquarium. He was very knowledgeable, friendly, and answered all of our questions!
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January 2023 by Nancy Tait
Very interesting!! Love the calming atmosphere. The staff is so welcoming and knowledgeable. I enjoy taking my special needs there. They love it!!
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January 2023 by Lk H.
They know more about salt water aquariums than anyone else in Georgia, except maybe the Aquarium.