New Identities Hair Studio (Tampa Palms) was originally founded in 2000, a 2nd location was added in 2007 (South Shore), and a 3rd location in 2017 (New Tampa). New Identities Hair Studios is proudly owned by Kelly and Marc Rockquemore of Tampa Salon Credentials: - 5-time winner of "The Salon Today 200"! A prestigious annual award that recognizes the top 200 hair salons in the USA! - As seen on HBO's "Hard Knocks", Fox's "Ambush Makeover", TLC's "A Wedding Story", NFL Network's "Making The Squad", and Mtv's "True Life"! - Featured in national publications American Salon Magazine, Modern Salon Magazine, and Salon Today Magazine!