Tasha dies wonderful work. She listens znd makes great suggestions . She knows me better than I do.
July 2023
I've been going to John at New Identities for years. I swear that I never knew what a good hair cut looked like on curly hair before I met him!
June 2023
Zari has been cutting my son's hair for about 4-5 years now. He will not go to anyone else. Absolutely love what she does with his hair. The before and after shots are incredible!
Founded in 2000 by Kelly Rockquemore, New Identities Hair Studio was originally located near the University of South Florida. Soon, the business grew and the location was moved to where it now stands in Tampa Palms (2000). A 2nd location was added in 2007 to the Apollo Beach / Riverview area (known as New Identities South Shore), and a 3rd location added in 2017 in New Tampa! New Identities Hair Studios is proudly owned by Kelly and Marc Rockquemore of Tampa.
New Identities is a 5-time winner of The Salon Today 200", a prestigious award that recognizes & celebrates the top 200 hair salons in the USA! As seen HBO's Hard Knocks, TLC, Mtv, NFL Network, etc., and also featured in Modern Salon Magazine, American Salon Magazine, and Salon Today!
