Founded in 2000 by Kelly Rockquemore, New Identities Hair Studio was originally located near the University of South Florida. Soon, the business grew and the location was moved to where it now stands in Tampa Palms (2000). A 2nd location was added in 2007 to the Apollo Beach / Riverview area (known as New Identities South Shore), and a 3rd location added in 2017 in New Tampa! New Identities Hair Studios is proudly owned by Kelly and Marc Rockquemore of Tampa.
New Identities is a 5-time winner of The Salon Today 200", a prestigious award that recognizes & celebrates the top 200 hair salons in the USA! As seen HBO's Hard Knocks, TLC, Mtv, NFL Network, etc., and also featured in Modern Salon Magazine, American Salon Magazine, and Salon Today!
