Unbelievable customer service! I had an issue with shipping to Canada and they were all over it ! They not only rectified the situation but gave me a discount on next purchase. Their clothes are unique , colorful and very fun as well as super comfie! Great shop , great people
March 2024
Gorgeous merchandise selection, excellent source for the latest Lulu B styles, prompt shipping, orders packaged with care, and - best of all - absolutely amazing customer service! Shout out to Michelle, who could teach a master class in client accommodation and trouble shooting. Simply the best!
January 2024
Love this store great selection of clothes for all body types Nina was very helpful with coordinated my outfits I will highly recommend shopping at this store
Escape to the vibrant world of resort fashion at Back of the Bay, our lively boutique located on 5th Ave in Naples, Florida. Dive into a treasure trove of playful and vacation-ready clothing that exudes joy and carefree style. Our collection showcases the latest trends in ladies' fashion from the USA, Canada, and Europe. Back of the Bay is more than just a boutique; it's a celebration of fun, fashion, and the spirit of vacation. We pride ourselves not only on our vibrant selection but also on our exceptional customer service. Whether you seek styling advice or personalized recommendations, we're here to make your visit memorable.Join us on for a shopping experience that captures the essence of sun-soaked adventures and carefree moments.