I love this store. The clothing is modern, fitted, and fun. O’Neill is a phenomenal brand. The store manager Judy is extremely kind and her staff is a reflection of her. They are very helpful and personable. I highly recommend this location. Check them out.
October 2023
Ben is awesome! Gave me a wealth of information while I was shopping for a wet suit. Give him a raise!
October 2023
Great place to get surf/beach apparel. They also have some gear, like wetsuits and wax. I found the prices pretty reasonable. Kayla provided great customer service. She was very nice and helpful.
JACK O’NEILL OPENED THE WORLD’S FIRST SURF SHOP IN 1952 OUT OF A GARAGE OFF THE GREAT HIGHWAY, SAN FRANCISCO. HE STARTED OUT SHAPING BOARDS AND SELLING WAX, EVENTUALLY EXPERIMENTING WITH INSULATED SURF VESTS TO EXTEND SESSIONS IN THE FRIGID WATERS OF NORTHERN CALIFORNIA. THIS THOUGHT PROCESS LEAD TO THE CREATION OF THE NEOPRENE WETSUIT, AN INVENTION OF JACK’S THAT CHANGED THE SURF WORLD FOREVER. THE SHOP LATER MOVED TO SANTA CRUZ AND WENT FULL FORCE INTO THE WETSUIT BUSINESS. THAT SAME PROGRESSIVE SPIRIT STILL DRIVES THE COMPANY FORWARD TODAY. WE AT O’NEILL STRIVE TO INNOVATE, EVOLVE, AND PRODUCE TIMELESS PRODUCTS TO BENEFIT THOSE WHO LIVE THE SURF LIFESTYLE.
