Rural King at 1970 State Road 60 E, Lake Wales provides an outstanding product mix that includes livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares, toys, and many household items. Customers find food, home decor, camping gear, fishing and hunting supplies, clothes, and guns. The store also stocks poultry, rabbits, 4‑wheelers, hardware, garden tools, and decorations. Many shoppers enjoy free popcorn while browsing. Staff are praised for product knowledge and customer service, with employees helping with flat tires and paperwork for handguns. Prices are described as reasonable and the store is considered a simple, professional place with no pushy salespeople. Rural King is considered an industry leader in product knowledge and customer service. The variety and Every Day Low Prices make every visit an adventure, earning high ratings and 5+ stars.
