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February 2024 by Ayesha K.
Indigo is a lovely boutique that I always visit when in Key West. The owner designs the jewelry himself and there are many stunning items sourced from around the world. He does ask customers not to eat or drink in his shop and this clearly annoys some people from the comments. But that is his prerogative. I find the owner gracious and helpful and all of his products are top quality. I have loved every item I have ever bought.
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December 2023 by Karen S.
great stuff! owner so friendly - he gave my husband a cigar when he found out he liked them. I found great stuff!
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October 2023 by Aqwue Z
I went in this store a couple weeks ago and had to leave because I felt so uncomfortable. The owner/owners both stare at you like they think you are going to steal something any second. It was such an awkward situation and I was there to purchase a ring that my friend had seen the day before. Awful experience!
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June 2023 by Charity Hassel
Worst customer service and treatment of people I've ever seen in a boutique anywhere I've ever been in my entire life. My family and I went in to check this Boutique out last week when we were there in key west. My husband saw a beautiful shirt that was on a hanger and had three necklaces on the hanger with it he picked it up and told me that it would look really pretty on me and then he asked I wonder how much these necklaces are the man who was working in the store overheard our conversation and butted it in with the snootiest, most condescending tone. He said the price is right there on the necklaces ! When we saw how much the necklace was w my husband and I said wow I wonder what these are made out of to be that much. The man working in the store came over to my husband and literally took the hanger with the shirt out of my husband's hand!!! took the necklaces out of my husband's hand and put them on the hanger and then proceeded to put the hanger back where my husband had picked it up from and wiped the front of the shirt down with his hand as if he was decontaminating it from us while we were standing right there!!!!!and he turned and walked away. The message was clear he did not want a shopping there so we turned and left. Unfortunately he has other reviews that say the exact same thing. apparently this is the owner of the store and he has no shame about how he treats his customers. most places understand that some people can't afford things and still treat you kindly and say thanks for coming but not this guy.
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June 2023 by Charity H.
Worst customer service and treatment of people I've ever seen in a boutique anywhere I've ever been in my entire life. My family and I went in to check this Boutique out last week when we were there in key west. My husband saw a beautiful shirt that was on a hanger and had three necklaces on the hanger with it he picked it up and told me that it would look really pretty on me and then he asked I wonder how much these necklaces are the man who was working in the store overheard our conversation and butted it in with the snootiest, most condescending tone. He said the price is right there on the necklaces ! When we saw how much the necklace was w my husband and I said wow I wonder what these are made out of to be that much. The man working in the store came over to my husband and literally took the hanger with the shirt out of my husband's hand!!! took the necklaces out of my husband's hand and put them on the hanger and then proceeded to put the hanger back where my husband had picked it up from and wiped the front of the shirt down with his hand as if he was decontaminating it from us while we were standing right there!!!!!and he turned and walked away. The message was clear he did not want a shopping there so we turned and left. Unfortunately he has other reviews that say the exact same thing. apparently this is the owner of the store and he has no shame about how he treats his customers. most places understand that some people can't afford things and still treat you kindly and say thanks for coming but not this guy.
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April 2023 by Cyndi Patton
Went in twice and was treated horrible both times. The owner stares and tells you to put that down if you pick up anything. Beautiful store, but the owner was rude to others. It's to bad the owner doesn't make people feel welcome. I left due to feeling uncomfortable.
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March 2023 by Anastasia C.
I adore this store and the owners. The clothing they sell are their own line. Lots of details and hand printed pieces. Prices are steep but you get what you pay for. I don’t wear jewelry but they do make their own pieces, and they are also lovely. Every item I’ve bought here has been met with rave reviews. Note to shoppers, this is not a “gift shop” with 5.00 t-shirts- do not bring any food or drink in and stay off your phone.I only shop here the day before I leave because I would shop here every day.
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March 2023 by MaryAnn Haeger
Beautiful pieces of jewelry and clothes. Nice area to try things on too. Not the friendliest but who cares with these beautiful pieces of “art”’
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February 2023 by Heidi InFlorida
I was leery because of reading a bad review about the staff and a no try~on policy. Both were wrong! The owner makes hand-made stunning jewelry and I bought a linen wrap dress also. Classiest store on Duval street. ✝️
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January 2023 by Lisa J.
Bad news! My sister's $42 earring broke and the male owner was SO rude to her- when she came in 15 minutes later for replacement.He told her she was bad news and threw us out!Such bad behavior. So, don't go there. Thanks
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October 2022 by Gregory Wiseman
I had a wonderful experience buying a necklace for my sister today. The salesman was very warm and engaging. He was also very happy to take apart a necklace for me and use the stones to make two bracelets. Great experience!
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October 2022 by Joey E.
It was a fun pleasure to meet the artist of such amazing jewelry! Not only did he share the pieces he made, but shared the story of the stones and jewels he made them from. The Larimar necklace we ended up purchasing is beautiful and so much more meaningful having met the jewler! Dont let the grumblings of the tasteless keep you away from this literal gem of shop!
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October 2022 by Mad Rush
This is THE BEST boutique to visit if you are a naked man wanting to take pictures. That's all I have to say. Shirtless? Check. Male? Check. Camera in hand ready to snap some great indoor boutique shots? Check. The owners also love it when customers try on the clothes in the store or pick up jewelry off of the counter. I suggest doing both at the same time. During our next visit, we'll get a feel for what the owners think about pant-less women taking Polaroid selfies. It could get interesting. I don't think they have policies about those types of customers yet.
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August 2022 by Carolyn Jensen
Awful! Went today to buy a turquoise necklace in the window, and no one acknowledged me - not guy, at counter or lady at desk/table in far back office with door open. Like what? I've bought there on other trips but this.... Won't buy from them again. So rude! Who do you peoe think you are?!?! Truly classless. Will spend my money back home in Palm Beach/Jupiter. Also, btw, their prices are high but I typically buy it if I like it and price is within reason. I can afford there items and appreciate a curated selection but my advice to skip this store unless you like being disregarded and treated poorly in general. Hard pass.
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July 2022 by Brandi Carter
I love this store and the VERY NICE man that owns the store. He's a really guy if you actually try speaking to him. The owners handmake all of their jewelry and they can set whatever price they would like. He might even give you a deal? (If you speak to him) ??♀️.