Bealls Florida offers a feel-good lifestyle perfect for the Florida lifestyle, with a mission to relax and save. Customers find the store always friendly, with someone greeting them with a "Hello." It is clean and organized, with tidy displays and a nice, bright, clean store after a beautiful make-over. The layout is easy to get around, and fitting rooms are in the center of the store. Bealls is a good shopping place for clothing, with a great selection on women's, men's, and children's wear. They have a huge selection of Reel Legends, described as like Under Armour for sun protection without the huge price tag. Prices are very reasonable, and customers can save every day. Employees are friendly and will help with anything needed. The store also has a good selection of snacks. Some staff, like cashiers, are friendly enough, though some sales floor employees can be rough around the edges. Bealls Florida knows Florida better than anyone, and their merchandise is perfect for the Florida lifestyle.