Ed Morse Automotive Group provides an exceptional car buying and service experience, backed by a long-standing family commitment to quality, trust, and integrity. Many customers report fantastic and amazing customer service, with team members described as patient, pleasant, knowledgeable, and professional. The service department receives high praise, with some calling it the best Toyota service department, putting others to shame. Staff are noted for going above and beyond, explaining costs to satisfaction, and providing personalized care that makes customers feel valued. However, one reviewer finds the prices too high and perceives a negative attitude toward female customers. Overall, the dealership is appreciated for its caring approach, with many customers stating they will return exclusively for future service.