Custom Wheels and Performance Tires in Daytona Over 29 years ago, two young entrepreneurs started selling hubcaps to local car dealerships in central Florida. That led to opening a retail location. Over time, our wholesale customer base has grown tremendously, including dealerships in Gainesville, Palm Bay, and the Kissimmee area. Quality products and unbeatable customer experience Our local, family-oriented business has attracted retail customers, too. While we’ve grown, we still have many of the same people that were here with us decades ago and still operate with the same level of outstanding customer service. We are located at: 1827 North Nova Road, Daytona Beach, FL 32117. Call us at: 386-672-1166