For over 55 years The Price Automotive Group, founded by Warren Price, has been serving our community. Our car dealerships now consists of Newark ToyotaWorld, Price Toyota in New Castle, Price Honda and Acura in Dover and Diamond Motor Sports in Dover. Our customer’s get exclusive Price benefits like the “Price Advantage” which includes up to 2-year complimentary maintenance on every new and used vehicle purchase. The “Price Promise” vehicle exchange program to ensure the vehicle you purchase is perfect for you, and a VIP Rewards program that gives you 20% back of every dollar you spend on servicing your vehicle and so much more. Warren Price always wanted the best for his customer’s and his tradition continues today.