Secor Subaru in New London, CT, is known for its passionate and friendly team dedicated to the Subaru brand. Customers appreciate the straightforward approach, with no gimmicks or pressure, making it a great place to buy both new and used vehicles. The dealership has a long-standing reputation, with some customers returning over decades and expressing high satisfaction with their Subaru purchases. Staff members like Chap, Larry, Shane, and others are praised for their helpfulness, professionalism, and knowledge. The service department is highly regarded, especially for diagnosing and fixing complex issues, such as vibration and steering problems, allowing customers to enjoy their cars with confidence. Customers also value the dealership’s responsiveness, including providing loaner cars when needed and answering all questions thoroughly. Overall, Secor Subaru is seen as a trustworthy, customer-focused dealership that offers a positive, no-pressure car shopping and service experience.
Great people at a great dealership. No gimmicky sales, just straight forward. Would recommend them to anyone looking for a new or used vehicle.
November 2025
Secor Subaru has been our car dealer for several decades, several great Subarus. We are very pleased with our newest! Chap Hanley was great to work with and we highly recommend him and Secor.
October 2025
The best car shopping experience I’ve had! Larry and Shane were extremely helpful, knowledgeable, professional and very friendly! Secor Subaru is truly a wonderful dealership to do business with! I highly recommend them!
