ALDI in Branford offers everyday low prices on quality groceries and home goods, making it a great choice for budget-conscious shoppers. Customers appreciate the easy-to-understand layout of the store, which features fresh meat and seafood, produce, pre-made deli items, baked goods, and frozen treats. While it doesn't carry every item, it provides a solid selection at better prices than many competitors. Shoppers express gratitude for the affordable options and quality service, noting the convenience of curbside pickup and grocery delivery. Although some customers wish for more variety and have concerns about self-checkouts, ALDI remains a favorite for those looking to feed medium to large families without breaking the bank.