King Soopers offers thousands of quality food and household products from favorite brands and companies. The store is clean and safe, with a selection that rivals W**Mart neighborhood markets and is only a few departments shy of supercenters. Many shoppers find it a better quality food store with great prices and use the shopper card on their phone. Employees are friendly, cheerful, and helpful, but some customers report empty shelves and items on sale not stocked. Some shoppers are disappointed with Kroger brand products, such as Hardwood Smoked Bacon, which feel like very fatty ham. Despite these issues, many customers still love the store and its full‑strength real beer.