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October 2024 by Daphne Kay
Amazing, the lady was great (cute dog too)
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October 2022 by Angela R
Love this shop! The denim collection is excellent!
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August 2022 by Aiman R
I love this store! All the workers are so happy, helpful, and kind. The store is small and a little tight but the stuff is amazing. They were very welcoming to my daughter who only wanted to pet the dogs (but also obstructed everyone’s path). They figured out my style quick and found me a beautiful jacket. I just wish I had more time to browse.
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August 2022 by Tony T
Love this shop! The denim collection is excellent!
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July 2022 by Scott Jacobs
PE101 is one of the best stores in Aspen! They have a few men's items from time to time, but their customer base is mainly geared towards women, with new styles rotating through month to month. They have everything from casual to dressy and can outfit you for any occasion. For anyone trying to buy a gift for someone special, they make it very easy and are good at guessing sizing.Owned by locals, customer service is their priority - one of the reasons they have been around for 40 years. The staff and owners are as nice as can be and are accommodating to all ages, genders, LGBTQIA2S+, military, races etc.They happen to be right next to Paradise Bakery, so don't forget to treat yourself after buying some new clothes :)
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July 2022 by Aislinn Ryan
PE 101 is one of my favorite boutiques in aspen! The staff is incredibly knowledgeable and friendly, and the shopping experience is always so much fun. It is no surprise that it is one of the longest standing locally owned stores in Aspen!
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July 2022 by Natalie Antoine
Love this store!! Super friendly staff and great clothes. Looking forward to coming again!
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June 2018 by Eugenie B.
Spent the night in Aspen basically to come shop with my friend who's been shopping at this lil shop for roughly 30 yrs. It's pricey but you get exceptional service with items not typically found in neighboring stores. The buyer knows her product lines and her regular customer's taste as evidenced by our specifically heading to Aspen in order to shop at PE 101. They ship so you don't have to lug your purchases back on the plane if you're from out of town. It's right in the heart of Aspen Proper and there's a bakery next door that your travel partner can visit while you try on your new digs!
