Scotts Valley Feed is a great local pet and animal supply store. It is a little mom and pop shop with friendly, happy, and helpful employees who are knowledgeable and always have smiling faces. The store is clean and carries a wide selection, including pretty much every high-end and health-conscious dog and cat food brand. They have an amazing selection of special treats and whatever specialty items customers need that other stores do not carry. It is a great place for all chicken needs, though there have been occasional concerns with chicks from the hatchery. Customers describe it as an amazing and awesome favorite "Go To" store, worth a long drive, and as far from tech culture as you can get in the best way.
